Ramon Beense

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How to Stand Out As a Real Estate Expert


A real estate expert is a licensed agent who helps buyers, sellers and renters navigate the buying and selling of properties such as homes and condos. They have in-depth knowledge of local neighborhoods, schools, as well as market conditions. They are also well-equipped to assist clients with negotiations, valuations, inspections of property, and the legal aspects of home ownership.

Real estate professionals are rare breeds, with the unique combination of marketing expertise, social intelligence, and a deep knowledge of their local communities. They are able to translate data and market trends into actionable information for their clients, ensuring an effortless experience that is tailored to the specific needs of each client.

To stand out as a real estate professional, you’ll need to create a digital platform where you share your expertise with potential buyers. This can be a blog, Facebook Group or other online community where you can answer questions about the local housing market. You should also make videos of neighborhood and community tours. These videos are only visuals and take prospective buyers through specific neighborhoods, businesses and schools to show that you’re knowledgeable about your market.

Jenna Kazmierczak is a Broker/Realtor with Salty Air Living, a real estate company based in North Carolina. She adds personal touches to her work. She was a former military officer who leverages her extensive market knowledge and strong work determination to guide her clients through their home ownership journeys. She works with a group of experts and a top mortgage professional at Movement Mortgage, to ensure that the closing process is smooth and easy for all of her clients.

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